For your convenience, the sizes on the website are presented in three main measurement systems:
1) European size EU=EUR=FR - this is the standard European shoe size, the most common size within the CIS;
2) American size US = USA - the most common size in the West. Typically, all sneakers have both European and American markings;
3) Foot length in cm - most often marked on shoe tags and boxes as JP=JAPAN=CM. This size is usually always present on shoe tags (not to be confused with the Chinese size CH=CHN). This column indicates the foot length in mm or cm, for example, 275mm or 27.5cm. This size is usually indicated on tags to the right of the European size.
The most accurate method for determining size is by foot length. Therefore, we strongly recommend measuring your foot length before placing your order and choosing your size based on these measurements. You can also measure the insole, but this is less accurate, as the insole can become deformed over time. Some insoles have a characteristic curve at the heel, which should not be taken into account when measuring. The insole should only be measured to the end if there is no curve at the heel. If there is such a curve, measure to the beginning of the curve. As you can see, there are many nuances in insole measurements that can cause errors. Therefore, we strongly recommend relying primarily on foot length and using the insole only as a supplementary sizing method, for example, if you are buying shoes as a gift! Below you will find detailed instructions on measuring your foot and insole.
Measuring foot length:
Place your foot standing on an A4 sheet of paper and mark your longest toe and heel with a pencil or pen. Measure the distance between these two points, parallel to the sheet of paper, NOT diagonally.
Measuring the insole length:
If the insole doesn't curve at the heel, measure straight across, between the edges at the toes and the heel. If your insole does curve, measure up to the curve!
The second most accurate method for determining your size is to look at the sizes listed on your shoe tags. Why is this method only the second most accurate? It's simple: different manufacturers may label shoe sizes differently. For example, you may have sneakers from two different brands, both pairs may be EUR 44, but the JAPAN (centimeters) section on one may say 28 and the other 28.5. Or you may have two pairs of shoes from different manufacturers, both with the same JAPAN section of 27 cm, but different EUR sizes: one 43 and the other 42.5. Please note: if you rely on the sizes listed on your shoes, they MUST be athletic shoes, sneakers, or trainers. Relying on the sizes of shoes or sandals when choosing sneakers would be incorrect!
The bottom line is, trust our years of experience in the shoe trade – different manufacturers and models can have significant discrepancies between EUR, US, and JAPAN sizes. EU 44 doesn't always equal US 10, and US 9.5 doesn't always equal 27.5 cm. Obviously, to accurately determine your size, you need to use your foot length. Our managers will provide all other advice and consultations when you place your order!
Sometimes, men or teenagers need a size smaller than 40, while women need a size larger than 41. There's nothing wrong with this! Simply choose any unisex style (one that fits both men and women) and the desired size. A style is considered unisex if the size chart offers both men's sizes (41+) and women's sizes (under 40). These styles differ in no other way than size. Therefore, if necessary, men and teenagers can fit sizes smaller than 40, while women can fit sizes larger than 41. This is completely normal practice; choose the style and size confidently, and don't worry – the shoes will fit you perfectly.
To summarize, to determine the correct size you need:
1) Measure the length of your foot according to the instructions provided;
2) Look at the sizes indicated on your other sneakers or trainers (see all sizes, Euro, American and centimeters);
3) For the sake of purity of the experiment, you can additionally measure the length of the insole according to the instructions provided.
In any case, our manager will always help you when placing an order!
We don't offer in-store pickup, meaning fitting in our showroom or physical store is also not possible. We acknowledge this is a certain inconvenience. However, we also acknowledge that in the digital age, most customers can purchase items from hundreds of kilometers away, relying on detailed descriptions, photos, and sizing instructions, and receive them within 24 hours—a very convenient option.
Moreover, the absence of a traditional brick-and-mortar location like a store or showroom also eliminates a significant portion of the costs associated with rent, utilities, staff salaries, security, and so on. All of this positively impacts pricing. In other words, the product becomes more accessible to the buyer—specifically, cheaper! This is a welcome bonus, and believe me, all of the instructions and tips above will help you determine the right shoe size with 100% accuracy, without trying it on, and at affordable prices, too!